Tanzania

The new age of radio: How ICTs are changing rural radio in Africa

The new age of radio: How ICTs are changing rural radio in Africa

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio…

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Marketing on the airwaves Marketing information service MIS and radio

Marketing on the airwaves: Marketing information service (MIS) and radio

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio…

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Participatory Radio Campaigns and Food Security

Participatory Radio Campaigns and Food Security

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio…

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Bill & Melinda Gates Foundation: Profiles for Progress

Bill & Melinda Gates Foundation: Profiles for Progress

In Africa, many governments lack resources to educate farmers about new agricultural practices and technologies that can help them increase their productivity and incomes. In Nigeria, for example, there is one government agricultural extension agent for every 3,000 farmers, giving each farmer less than 30 minutes of time with an agent per year. But more…

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Communicating with Radio: What Do We Know? Findings from selected rural radio effectiveness evaluations

Communicating with Radio: What Do We Know? Findings from selected rural radio effectiveness evaluations

Radio does not grow food, nor does it work the fields. As a communication tool ,however, radio has proven its power to improve farmers’ decision-making by providing them with relevant information and sharpening their analytical perspectives as they undertake decisions that lead to improved farm management, yields, nutrition and food security. This study presents selected…

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Economics of Rural Radio in Africa: An Introductory Study into the Costs and Revenues (Chris Yordy)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action search project implemented by Farm Radio International in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. AFRRI set out to test the effectiveness of a new type of radio campaign: the participatory radio…

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