International Potato Center

Country program brief: Ethiopia

Country program brief: Ethiopia

FRI Ethiopia is fostering partnerships with key partners in the public, private and non-profit sector, including the Ethiopian government. We offer an unprecedented means to reach farmers at the field level, achieving scale which is only possible thanks to the ubiquity of radio sets in rural areas as well as our unique approach to radio…

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Outcome Evaluation Report Mobilizing Radio and ICTs to Fight Vitamin A Deficiency by Scaling-up the Production and Consumption of Orange Fleshed Sweetpotato

Outcome Evaluation Report: Mobilizing Radio and ICTs to Fight Vitamin A Deficiency by Scaling-up the Production and Consumption of Orange Fleshed Sweetpotato

Between 2012 and 2015, Farm Radio International and its partners launched a radio campaign focused on orange-fleshed sweet potato (OFSP), a vitamin-A rich staple crop in the four campaign countries. An estimated 3.5 million households tuned into the programs. The campaign demonstrated that, when used effectively, radio is a valuable tool to educate listeners about…

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